In April 2024, I led the ideation of a brand new homepage design for Kip to address growing business development needs. At the time, our existing homepage was too focused on our Audiences product, potentially limiting how prospects perceived our broader platform capabilities.

The goal was to design a homepage that would showcase Kip as a comprehensive, AI-powered platform offering multiple value propositions, which would help better represent what Kip does to new businesses exploring our website, or evaluating us in RFPs.

Hero view featuring dashboard metrics, AI insights, and persona summaries